We are thrilled to welcome Peter Scherr to the Incredible Health team as our Chief Marketing Officer! Peter’s focus is on the talent side of our marketplace, ensuring that Incredible Health is the top career management solution for nurses and other healthcare workers.
Peter joined Incredible Health from Pagaya, where he oversaw the company’s global marketing, design, and public relations functions. Peter was part of the leadership team that managed the IPO of Pagaya (PGY) in 2022. Prior to Pagaya, Peter served as Chief Marketing Officer at Vroom where he was responsible for brand development, performance marketing, sales, and public relations. At Vroom, he helped scale monthly auto sales volume from 200 to over 8,000. Under Peter’s leadership, Vroom ran two highly successful ads in back-to-back Super Bowls that helped build the brand and drive massive growth. In the midst of the COVID pandemic, Peter was part of the leadership team that managed the successful IPO of Vroom (VRM) in 2020. Prior to Vroom, Peter held executive marketing leadership roles at Better.com, American Express, Warner Music Group, JetBlue, DoubleClick, and JPMorgan Chase. Peter’s marketing and business development efforts have driven billions of dollars in revenue growth and been seen by millions of consumers. Each stage of Peter’s career has been marked by innovation, strong growth and the development of high performing teams that are focused on crisp execution.
Peter holds an MBA from Wharton and a Bachelor’s degree in International Relations from Lehigh University. He adamantly believes in Incredible Health’s mission to help healthcare professionals find and do their best work.We sat down with him to hear about his background and why he’s excited to join Incredible Health.
Tell us a little bit about yourself and your experience.
I have held marketing leadership roles for nearly 25 years. Throughout that time, I have had the privilege of working for companies of all sizes and stages and across industry verticals. I have come to realize that there is a framework for marketing that transcends most businesses. It is extremely rewarding to successfully apply this framework to startups and Fortune 500 companies that sell loans, cars, mortgages, credit cards, music, and air travel. And now, I’m honored to help Incredible Health on its mission to empower healthcare professionals to find and do their best work.
How did you start your career in marketing?
In the early 2000s, I was at a small startup that was acquired by DoubleClick, which at the time was the global leader in digital marketing services for marketers, publishers, and agencies worldwide. It was a meaningful experience that gave me direct exposure to the tools necessary to be a successful digital marketer. I was recruited away from DoubleClick to join a then-startup airline called JetBlue. It was at JetBlue that I really honed my personal framework for digital marketing. JetBlue was an ideal learning environment since it was a direct-to-consumer airline that was dependent on its website and phone channels for 100% of its transactions. The combination of JetBlue’s brand and the emergence of powerful digital marketing tools led to powerful growth for the company.
What brought you to Incredible Health?
I’ve had a few experiences where a company’s mission truly had an impact on individuals and communities at large. Whether at Better.com, where the company endeavored to make homeownership accessible, or Pagaya, where financial inclusion was at the heart of its mission, I felt inspired by the significance behind my role. Incredible Health’s mission of helping healthcare professionals find and do their best work really inspired me. After meeting the founders, investors, and team, I knew this was a smart and similarly motivated group of mission-driven professionals.
Tell us more about your role at Incredible Health. How does your team impact Incredible Health’s customers?
I lead our Talent Marketing team, which is focused on reaching nurses to join our platform. We deploy various tactics across performance marketing, organic, and social channels to find qualified nurses searching for a career change through a permanent new role where they can do their best work. We operate in a very data-driven way to ensure efficiency across our marketing efforts.
What are your priorities for you and your team this year and beyond?
The priorities for me and my team are centered around driving the optimal number of nursing profiles that fully utilize our technology, operational capacity and employer demand. We focus on and serve employers and nurses across mature and new markets with different supply and demand characteristics. Therefore, we want to maximize efficient productivity across that spectrum. Beyond this year, we want to be in a position where the brand promise of Incredible Health drives direct engagement as it becomes the go-to destination for healthcare workers nationwide seeking permanent roles to do their best work.
Have you had an experience with a nurse that made a positive impact on you?
My wife and I are fortunate to have four healthy parents. However, there have been a few situations where they required some minor medical procedures. Without fail, it is always the nurses that make the difference in their care and comfort. In my experience, great nurses make you feel like they have your back without hesitation. Not surprisingly, this experience has had a direct impact on me since my parents’ comfort gives me peace of mind.
What interests are you exploring in your free time?
I have four children, three of whom are in college, and one is a rising senior in high school. They each play competitive sports or actively show at fine art exhibitions. As a result, my free time is often spent on the road across upstate New York and New England, watching track meets, crew regattas, and art exhibitions. I wouldn’t have it any other way.
Interested in a career at the fastest-growing, venture-backed career marketplace for healthcare workers? We’re hiring!
